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Leveraging localized keywords with accountant blogging can be your secret weapon for driving a lot of great business to your website, as well as developing many more new clients. Blogging allows you to go after keywords and provide targeted content that business professionals are looking for on a daily basis. – See also: Web Search Optimization…
read moreA new accounting technology report, What SMBs Want (from Their CPA), was compiled by The Sleeter Group in its ongoing endeavor to provide guidance in technology leadership for financial practices and SMBs in general. “Small business owners are challenged with continually changing competition and are seeking ways to get ahead and stay ahead, and they expect…
read moreWhen a new website design or redesign is being contemplated, ensuring that it’s to be built right is important to achieving +ROI But, what exactly comprises a new website design that is built “correctly?” Is it the architecture? Is it the functionality? To lay a solid foundation, here are 8 important marketing questions business owners should ask their…
read moreIs it a new golden age of ‘small’ CPA firms? Everyone is taking note of the consolidation of the CPA profession into megafirms as we see major mergers of equals (e.g. Reznick-Cohn, Clifton-Larson). The AICPA showed a decrease in the number CPA firms over the past five years from 47,000 to 43,000. See also – 21st…
read more“Every company hopes to create an advertising tagline for their product or service that stands the test of time, but Philadelphia’s N.W. Ayer & Son was behind one that may last, well, forever. Frances Gerety, a copywriter for the now-defunct agency, coined “A Diamond is Forever” in 1948 for Johannesburg, South Africa, diamond company DeBeers,”…
read moreSource: Catalyst Enterprise Solutions Most business owners and accounting practice marketing managers believe that whether clients and customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart professional practice marketing managers and other…
read moreAccording to results of the 2011 CPA Social Media Survey, LinkedIn and Facebook are the two most popular social media used by CPAs and accountants. Source: Barry MacQuarrie – Click for Survey Results PDF A 2011 survey, conducted for the the second year, had the goal of determining if accounting professionals are adopting or avoiding social media. More than 650…
read moreBusiness blogging is not new, it started over a decade ago. And blogging for CPAs is important to the marketing efforts of small and medium size accounting firms. A major important aspect of business blogging for CPAs is in-bound lead-inquiry generation via organic search. Regular blogging increases search visibility by a significant measurable metric, and that means more…
read moreThis is the first part in a series: Business Blogging for Accountants, Lawyers and Other Business Owners and Practice Managers. We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many…
read moreManagement guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to find out what’s working and what’s not, what are the hot buttons of your prospects. Keeping score will allow you to measure the effectiveness of…
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