No matter how hard you work, if you do not cultivate relationships – the moment your efforts cease, your opportunities will dry up quickly. Ultimately, people do business with people.

However, we’re often crunched for time and energy when it comes to focusing fully on deepening our professional/personal relationships. Switching from strategic meeting, to conference call, from sales pitch, to closing is often an everyday grind.

Obviously, you’re accomplishing the work that directly contributes to your bottom line, but have you ever considered the affect your relationships can have on your day-to-day operations?

How Technology & Relationships Influence SMB Owners

A study conducted by the National Association of Women Business Owners (NAWBO) and Ink from Chase, discovered that personal relationships have significant effect on how owners run their businesses. Through Braun Research’s survey of 580 women and 481 men who were also business owners with fewer than 100 employees – this is what they found:

• 90% identified personal relationships as having the greatest impact on their operations
• 67% alluded to the importance their peers have on their own decision-making
• 53% cited other small business owners as having a strong role in their decisions

What does this mean for you, as a business owner, delegator, or even one of the doers? It means that you and your business would be better served by focusing more on what happens outside of the office than in it.

There’s only two things you need – more time, and the freedom that comes with it.

Cloud Hosting = Anytime, Anywhere Productivity

When prospective cloud adopters realize the true value of innovation, cost immediately becomes a secondary or tertiary deciding factor. Technology that offers enhanced communication and collaboration from any place with an internet connection, is something every business can get on board with.

Cloud hosting helps CPAs and accountants redefine “9-5” and the “billable hour”, giving them the freedom to live life on their terms. In the end, there’s more opportunity to focus on the relationships that matter most, which give you energy, and help you concentrate fully on your bottom line.

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