Time Out! When Load Speed Isn’t Everything
When Cloud Hosted Application & Load Speed Isn’t Everything It’s funny the things that are “deal breakers” for firms looking to move to the Cloud. Recently, a colleague asked me…
read moreMarketing Tip #6 – Keep Score!
July 18, 2011
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Management guru Peter Drucker once famously said, “that which can be measured, can be managed.” And this certainly applies to marketing. Think of it as keeping score. You want to…
read moreMarketing Tip #5 – Get a Dedicated Marketing Person
July 11, 2011
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No-one should have ‘/Marketing’ in their job title. When Marketing gets added to a job description it immediately becomes the second priority. In tax season there’s no way marketing is…
read moreMarketing Tip #4 – Get Focused
July 4, 2011
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You can’t be everything to everyone – and you shouldn’t try to be. Instead focus your attention and energy on a particular service or industry. The more specialized you are,…
read moreMarketing Tip #3 – Be Consistent in Your Activities and Message
June 27, 2011
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Too often marketing is only done when there is capacity to fill. If this is your strategy, you will be disappointed with the results. For best results, marketing needs to…
read moreMarketing Tip #2 – Ask Your Clients What They Want
June 20, 2011
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Never assume you know what your clients want or what they’re thinking. If you do you risk losing them. In a survey done by the 2020 Group of over…
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